Books On The Cloud: The New Horizon

3.) Follow the Leaders

Amazon announced last year that it is launching the Web-based Kindle. With this version, Amazon is now ensuring that its customer can access e-books from anywhere and on any device. I use a Kindle and I expect to read my books on my iPad, my Kindle and on my iPhone. As the market leader, Amazon is establishing an industry benchmark by providing this experience; it's a benchmark that all customers will expect to have when using books in the e-world.

These "new norms" will push publishers to deliver their content on the cloud. The good news is that there are companies, like ours, who can provide this infrastructure. This is just the beginning: Once books are on the cloud, the opportunities for the publisher are innumerable. Publishers need to realize that this is the future and start implementing their cloud strategy immediately.

About the Author
Sameer Shariff is the founder and chief executive officer of Impelsys, Inc., a leader in assisting the global book publishing industry with delivering and marketing electronic content. Impelsys is currently working with publishers worldwide on implementing cloud-based content delivery strategies. For more information, please go to www.impelsys.com.