Books That Beg for Attention
"We had to play with all the embossing so that it was [just] right," says Spurlock. "You have to be careful on the foil that you don't get too thin [where] you tend to lose [the font]. So [the designer] pumped up the width of the "S" to make sure that it showed up. You want to keep the elegance by keeping the thinness, and with a long, thin line, you have to be careful when using foil or you tend to lose [the effect] if it's too thin."
A Special Feel
Title: "Extravagant Crowd"
Publisher: Beinecke Library, Yale University
Designed by: Group C
As with choosing foils, stamping and other effects, the choice of material for a cover is also not taken lightly. Often, the selection is based on the image the publisher aims to convey about the book, as was the case with "Extravagant Crowd."
Winner of a Gold Ink Pewter award in the "Soft Cover" category, the cover was produced using sepia duo tones on a suede-like, rubberized material known as Touché, manufactured by FiberMark, to pick up the tonality of the original photography. The smooth, unusual texture of the material truly begs to be touched, and it adds an apparent depth and sturdiness to the black coloring of the soft-cover book.
The book is a collection of photos of women taken by Carl Van Vechten, an early 20th-century writer and opera critic who became interested in photography. Group C, a book designer based in New Haven, Conn., designed the book for the Beinecke Library, a rare book and manuscript library associated with Yale University.
Creative team members became involved in the editorial process to familiarize themselves better with the book's subject matter and to come up
with ideas that best expressed the photographer's vision.