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New Leaf wanted to produce a first-class series from the start, and opted for the extra bells and whistles as opposed to using a plain grain book end sheet, says Brent Spurlock, art director with New Leaf Press in Green Forest, Ark.
By the time series' third book went to press, most of the production challenges were ironed out, but Edmonds says the printer they used for the third book, Phoenix Color Corp., had to take special care to sequence some of the gloss and matte coatings so that the stamping didn't adversely affect the UV coatings.
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