Booktrack Enhances Storytelling With Rumblefish Soundtrack Catalog

PORTLAND, OR--(Marketwire - Oct 18, 2012) - Rumblefish, the leading provider of soundtracks for online social video, and Booktrack, creator of a new and engaging way to read by matching synchronized music, sound effects and ambient sound to the text of ebooks, today announced a partnership in which the Rumblefish catalog of more than one million soundtracks will be available to ebook publishers through Booktrack. This partnership gives book publishers access to a new collection of music from which to choose the perfect soundtrack to complement their books.

"Booktrack has created an entirely new category of content by making soundtracks for books a reality," said Paul Anthony, founder and CEO of Rumblefish. "This partnership makes it easier than ever for Booktrack and its publishers to tell stories in a deep and meaningful way with readers experiencing soundtracks hand-picked from the largest soundtrack catalog in the world."

Booktrack is a new and engaging way to read by matching synchronized music, sound effects and ambient sound to the text of e-books, automatically paced to reading speed. Similar to soundtracks for movies, Booktrack brings another level of energy and engagement to e-reading. Publishers now have a vast catalog of music to add to their Booktrack titles, giving readers a new type of immersive reading experience. With the size and depth of the Rumblefish catalog, each book title can now be truly unique and complementary to itself.

"Rumblefish provides the exact solution that Booktrack and its publishers need to create wonderful and immersive ebook experiences for readers," said Paul Cameron, co-founder and CEO of Booktrack. "With this partnership Booktrack now has access to over a million soundtracks for use in books. The sheer depth and breadth of the Rumblefish catalog, not to mention their knowledgeable editorial team, has enabled us to create perfect, synchronized ebook soundtracks that adapt to your reading speed to match what you are reading in the story."

Rumblefish provides a music licensing platform, offering its API and SDK to partners for ease of use and integration for a catalog of over one million tracks.

About Rumblefish
Rumblefish is the largest provider of soundtracks for online social video and has been a pioneer in the music licensing industry for over a decade. Through its API, SDK and Storefront offerings, the platform allows partners to offer soundtrack functionality for web and mobile applications, and provide access to the world's largest copyright-cleared soundtrack catalog of more than one million tracks. The company makes soundtracks for online social video easy and legal, and has issued more than six million licenses, paying millions in royalties to its artists. Rumblefish partners include YouTube, Animoto, Socialcam, Virtual Active, Klip and Google. The company can be found at www.rumblefish.com and is headquartered in Portland, OR.

About Booktrack
Booktrack, currently available in the Apple App Store for iPad, iPhone, Mac and PC operating systems, represents a new chapter in the evolution of storytelling, and an industry "first" in publishing. By creating synchronized soundtracks for ebooks, Booktrack editions dramatically boost readers' imagination and engagement. The company's proprietary technology combines music, sound effects and ambient sound automatically paced to an individual's reading speed. Funded by investors including Peter Thiel and Derek Handley -- and created in collaboration with major publishing houses, best-selling authors, and award-winning composers and musicians -- Booktrack is creating a new genre of entertainment. The new Booktrack App can be downloaded from www.booktrack.com for mobile and tablet devices, Mac, and PC. For more, visit www.booktrack.com and follow @booktrk.