Press Release: Booktrack Launches New Monetization Functionality for Authors and Publishers
SAN FRANCISCO - (April 29, 2015) - Booktrack (www.booktrack.com), an industry leading global technology company that enhances the eBook experience by adding movie-style soundtracks and ambient audio to eBooks, today announced that publishers and self-publishers are now able to sell their Booktrack titles through the site. This is the latest enhancement to the innovative Booktrack platform, which has enabled the publishing of more than 12,000 titles in 30 different languages, and is an unparalleled opportunity for authors to expand their reach to the Booktrack reader base of more than two million users-a number that has doubled in size every quarter since launch.
In addition to the new revenue stream available to publishers and authors, Booktrack is also launching a new embeddable feature, Booktrack Embed, which lets authors embed a full-featured Booktrack title, complete with soundtrack, into any website-just like dropping in a YouTube video. Author examples are available online here. Booktrack authors and publishers can now showcase their Booktracked titles on their own websites and social streams, helping their fans to experience their stories in a new, immersive way.
"Today, readers around the world will be able to buy Booktrack eBooks and enjoy a unique and immersive reading experience with a soundtrack across most of their favorite titles and on all of their devices--tablets, computers, and smartphones," said Paul Cameron, CEO & Founder of Booktrack. "Booktrack is a new category unto its own. By making the Booktrack platform easily accessible to create, read and sell, we hope to engage a whole new audience of not only readers and writers, but also of music and media lovers. Maybe we can even get teens and young adults to put down that device or video game controller and read a book - with a soundtrack!"
Recent studies show that teens and young adults are spending upwards of six-and-a-half hours in front of screens each day (Source: Childwise). This time is spent watching TV, playing a videogame, or using a mobile device for another service such as streaming video. As such, Booktrack also has plans to further expand its education offering later in 2015, launching new tools designed to encourage reading and writing. Booktrack's reach already extends to the classroom, where it has been proven to dramatically improve student literacy. Independent research shows that Booktrack increases reading comprehension and retention by 17%, and reader engagement by 30% (Sources: NYU and The University of Auckland). More than 6,000 educators around the world have adopted the Booktrack Classroom application to help thousands of students to better engage with creative writing, essays, novels, and poetry studies.