Borders Announces New Web Site
Borders is growing its online offerings with a host of new lifestyle-focused products and services in time for the holiday season.
- Creating a Social Experience Around Books - Online and In-store. Borders.com customers now have more of what they want - other customer reviews. The significantly enhanced customer review capability is provided through a partnership with PowerReviews, the leading provider of social commerce solutions, including the customer review - the number one social shopping tool for consumers. Borders is leveraging its vast Borders Rewards loyalty program database - which includes more than 40 million signups - to invite customers to share product reviews with their friends and followers via Facebook, driving traffic to Borders.com. The company is also tapping its employee base of more than 19,000 associates to write staff reviews on Borders.com. Leveraging its cross-channel capabilities, Borders will feature select Borders.com reviews in Borders stores, giving in-store customers the benefit of being able to read reviews by other book lovers before they make a purchase.
- Textbook Rental. Borders recently announced a new textbook rental service through a partnership with Chegg.com, giving students access to millions of textbook titles, fast shipping and the option to return their books for free. The service complements Borders' total textbook offerings, which also include 1.4 million new and used textbooks on Borders.com and the ability for students to sell back their used books.
- Expanded Selection of Lifestyle Products. Reflecting Borders' move to offer products beyond just books, the company has added posters, craft supplies and scrapbooking products to its online selection of more than 2.5 million items that inspire and entertain customers.
New Sleek Design
The new Borders.com features a clean, sleek design that invites customers to indulge in the joy of discovery. Customers will find reading gems by clicking on the New York Times Bestseller lists or search by category and genre to peruse Borders' huge offering of books, including eBooks. Borders recently launched eBook store, powered by Kobo, has over 1.5 million titles, which customers can enjoy on a number of eReading platforms. New tabs on Borders.com further segment product lines with drop down menus that intuitively guide customers to the products they want.