Borders Announces New Web Site
Low Prices on Tens of Thousands of Items
According to a study by the National Retail Federation, 44 percent of consumers plan to make some portion of their holiday purchases online. Borders is making it easy for consumers to purchase a great read at a great price, discounting more than 100,000 of its top selling hardcover and paperback fiction and non-fiction titles online. Customers can find many of these titles including George W. Bush's "Decision Points" and "Diary of a Wimpy Kid: The Ugly Truth" by Jeff Kinney and more in Borders' new Holiday Gift Shop. The gift center includes thoughtful recommendations for everyone from the "Gleek," the "Political Superjunkie" and the "Super Mom" to the teenaged "Drama Queen" and the "Mad Men Fan." There's something for everyone at Borders and the retailer is making it both easy and economical for customers to find the perfect holiday gift for the book lover.