Borders Group Inc. Enters the Publishing Ring
The first novel published by Borders Group Inc. under the company’s new exclusive book publishing program, “Slip & Fall,” by Nick Santora, hit shelves this week. The novel is Santora’s first and was selected by Borders’ merchandising team to be the first of many titles published and sold exclusively in its more than 1,000 Borders and Waldenbooks stores nationwide.
“By publishing ‘Slip & Fall,’ Borders marks the launch of a new concept for our company that will differentiate us from other retailers and build customer loyalty,” said George Jones, Borders chief executive officer. “We are now working directly with the major talent and literary agencies to discover and publish books by celebrities, screenwriters and authors; titles that will only be available in our Borders and Waldenbooks stores. It is an exciting initiative, and we are pleased to kick it off with Nick Santora’s first novel.”
In conjunction with the book’s release, Borders has posted video of Santora talking about the book’s journey at BordersMedia.com/NickSantora as well as sneak peaks of the first chapter.