Borders to Include Build-A-Bear Workshop Branded Products In-Store
(Press Release) ANN ARBOR, Mich., Sept. 01, 2010, PRNewswire via COMTEX—Borders today announced it is teaming with Build-A-Bear Workshop(R) to bring the popular teddy bear to life in more than 500 Borders superstores nationwide.
Borders will feature the Build-A-Bear Workshop book "Holly & Hal Moose(TM): Our Uplifting Christmas Adventure", "Holly & Hal Moose: Our Uplifting Christmas Adventure" DVD and Hal Moose(TM), a Build-A-Bear Workshop plush toy, in stores. Borders will encourage customers to purchase the furry friend, book, and DVD and donate the items to the company's holiday book drive. Borders hosts several book drives each year to benefit needy children. Borders will also carry "Build-A-Bear Workshop" Make and Play Kits, available Nov. 1, 2010.