Borders to Include Build-A-Bear Workshop Branded Products In-Store
(Press Release) ANN ARBOR, Mich., Sept. 01, 2010, PRNewswire via COMTEX—Borders today announced it is teaming with Build-A-Bear Workshop(R) to bring the popular teddy bear to life in more than 500 Borders superstores nationwide.
Borders will feature the Build-A-Bear Workshop book "Holly & Hal Moose(TM): Our Uplifting Christmas Adventure", "Holly & Hal Moose: Our Uplifting Christmas Adventure" DVD and Hal Moose(TM), a Build-A-Bear Workshop plush toy, in stores. Borders will encourage customers to purchase the furry friend, book, and DVD and donate the items to the company's holiday book drive. Borders hosts several book drives each year to benefit needy children. Borders will also carry "Build-A-Bear Workshop" Make and Play Kits, available Nov. 1, 2010.
"We are excited to partner with Borders this holiday season to offer fun make and play kits and Holly & Hal Moose products," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "We anticipate that the Build-A-Bear Workshop Make and Play Kits in Borders stores will encourage creativity and imaginative play for kids of all ages."
Borders will host a free Build-A-Bear Workshop themed party on Nov. 13 in stores nationwide to celebrate the partnership. Activities will include singing, dancing and coloring.
"This relationship with Build-A-Bear Workshop further emphasizes our focus on expanding our retail offerings beyond books, and delivering as much consumer choice as possible," said Mike Edwards, CEO of Borders. "Our customers are creative, and Build-A-Bear Craftshop products provide an opportunity for them to express themselves in Borders retail stores in new, fun ways. We're committed to delivering an excellent customer experience--it'll be exciting to see just how creative our community can be."