Borders Launches 'Customer Commitment' Program, Will Match Lower Prices on In-Store Items
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Borders continues to focus on creating an exceptional in-store customer experience driven by consumer research into what consumers want from a bookseller. Not surprisingly, value, price and convenience continue to be top of mind for consumers. Borders translated the research into action and made changes such as eliminating the need for printed coupons and offering consumers the new Borders Rewards Plus program. The new programs have surpassed expectations and led to the customer service index being rated at more than 90 percent with both availability and knowledge of associates being above a 95 percent rating. The Customer Commitment promises to push these customer ratings even higher.
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- Companies:
- Borders Group
- Waldenbooks
- Places:
- Ann Arbor
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