Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
(Press Release) ANN ARBOR, Mich., July 7, 2010, PRNewswire via COMTEX—Borders Group, Inc. (NYSE: BGP) today announced the launch of the Borders branded eBook store, powered by global eReading service Kobo(TM). Borders' goal is to secure a 17 percent share of the eBook market by July 2011.
Borders' eBook store launches with more than 1.5 million titles, including thousands of free titles, available in a variety of formats, including ePub, mobile and PDF. The store launch follows the successful introduction of the Borders iPhone and iPad apps, powered by Kobo, as well as the introduction of the Kobo eReader and Aluratek Libre eReader on Borders.com. Both devices, which are value-priced at under $150, have surpassed sales expectations.
0 Comments
View Comments
- Companies:
- Borders Group
- Waldenbooks
- Places:
- Ann Arbor
Related Content
Comments