Borders Opens eBook Store with Goal to Secure 17 Percent eBook Market Share

Research further shows that eReaders priced below $200 are likely to be the most gifted items this holiday season. The Kobo eReader ($149), which also comes with 100 free titles, and the Libre eBook Reader Pro ($119), both of which are priced to fit most budgets, position Borders for strong consumer adoption and market penetration. The Kobo eReader is currently available in select Borders stores and can be ordered on Borders.com anytime. The Libre eBook Reader Pro can also be ordered on Borders.com.

BlackBerry and Android Applications
The company also announced today it is making available to consumers BlackBerry(R) and Android(TM) eReading applications, also powered by Kobo. Now customers can enjoy the free, easy-to-use eBook reading applications on the BlackBerry(R) Curve(TM), the new BlackBerry(R) Tour(TM) 9630 and the BlackBerry(R) Bold(TM), as well as Android devices. These apps enable users to quickly and easily browse and buy eBooks; search by title, author, topic, or keyword; access their eBook library; download eBooks for offline reading; and enjoy several enhanced reading features that amplify the digital reading experience. Users can download the free BlackBerry and Android apps in the Borders branded eBook store at www.borders.com. The launch of these apps represents another pillar in Borders' digital rollout—an important part of its commitment to enable customers to enjoy digital books on a wide variety of devices.

About "Powered by Kobo": Kobo, Inc.
"Powered by Kobo" is an eBook partner program from Kobo, a global eBook service backed by Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings. The 'Powered by Kobo' program provides a flexible solution for hardware manufacturers and retailers worldwide to launch an eReader or eBook store. "Powered by Kobo" partners have access to Kobo's catalogue of more than two million titles and applications for smartphones, netbooks, laptops, tablets and dedicated eReaders. Kobo's vision is to deliver any book on any device and is a strong voice in the eBook industry supporting open standards for eBooks and eReaders. For more information, visit www.kobobooks.com.