Borders and Vuguru to Distribute Online Prequel to Cook Novel
Borders and Vuguru, an independent media studio owned by Michael Eisner, will distribute a Web series, “Robin Cook’s Foreign Body: The Prequel,” through the retailer’s newly launched Borders.com site. The series, which will consist of 50 two-minute episodes, is a prequel to Robin Cook’s new novel, “Foreign Body,” which will be released by G.P. Putnam’s Sons Aug. 5.
The first two episodes of the series premiered Tuesday at www.BordersMedia.com/foreignbody, where customers also can pre-order copies of the book. New episodes are available daily, culminating in the final installment airing Aug. 4, the day before the release of Cook’s book.
“By teaming with Vuguru to offer our customers access to ‘Body: The Prequel’—exciting, high-quality digital programming—we are truly elevating the shopping experience for our customers and differentiating our company from our competitors,” says Borders Group Chief Executive Officer George Jones. “Now, customers can watch and learn the backstory to ‘Foreign Body’ via these Web episodes on Borders.com before ever reading the book. It’s a great way for readers to catch the excitement of a new release.”
“This unique marriage of offline and online content has created exciting new partnership opportunities for Vuguru around the ‘Foreign Body’ series,” says Eisner. “We’re thrilled to be in business with Borders, a company that has truly embraced the emergence of digital media, and continues to adapt to its evolving landscape.”