Brand Awareness: Penguin Classics
Lynn Rosen spoke with Elda Rotor, associate publisher and editorial director of Penguin Classics, to find out what makes the brand tick.
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Lynn Rosen
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Rotor: We think of the brand recognition every single day, and we also think about what Penguin Classics means as a brand to certain readers and audience, and respect that meaning deeply. As we fully engage in all opportunities we can digitally for Penguin Classics, we also feel strongly that our readers deserve high-quality books, both in content, editorial selection, apparatus, but also in terms of the physical book, with our choices of paper, our interior design and setting, and our overall book package design.
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Lynn Rosen
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