‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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She says she never doubted the book would be well received and adds that she, too, is a disciple of its philosophy. “I never for one second didn’t believe that this book wasn’t going to be huge,” she says. “I went on record [to my staff]. I always give a minimum [number of copies we will sell], but I never give a maximum. So I said to everybody that we were going to sell 1 million copies and, as soon as we did, I would give them chocolate. We went and bought a lot of Godiva.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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