‘The Secret’ is Out (of Stock)
So maybe Byrne is onto something. Maybe the first step to a successful marketing campaign is thinking positive thoughts about the book’s sales and profitability. Then again, Oprah probably helps, too.
“It just shows you that, at the end of the day, word-of-mouth is king, and you can’t keep a good book down,” Curr says. “You just have to keep it in stock.” BB