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Ten or 15 years ago, many felt that the implementation of some digital asset management (DAM) system was all that stood between them and their digital future. Some educational publishers felt that if only their print-ready PDFs were put in some kind of repository, they could be sold as digital product, such as selling textbooks by the chapter. No doubt, the implementation of a DAM is an important digital step forward. But alas, DAMs did not, in and of themselves, represent a digital product solution.
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- Companies:
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- Andrew Brenneman
- Guy Tasaka
Andrew Brenneman
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