British Kids Read Their e-Books On a Bigger Screen, says New Study from Bowker
Laptops dominate devices for the picture book crowd, while tweens kindle an interest in e-readers
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“The e-book market is developing rapidly in all age groups. Children are big consumers of books and it’s essential to plot their take up of this format,” said Jo Henry, Director of Bowker Market Research. “Young children’s preference for laptops may reflect that device’s superior delivery of colour and graphics, so important in books for that age group. As tablets take hold, we may see younger readers skip past dedicated e-readers altogether and go directly to this emerging device.”
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