British Kids Read Their e-Books On a Bigger Screen, says New Study from Bowker
Laptops dominate devices for the picture book crowd, while tweens kindle an interest in e-readers
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The latest results from Understanding the Digital Consumer show that among adult readers of e-books there has been a huge increase in the use of the Kindle device, with 40 percent of e-readers using it most often. The Kindle has surpassed both desktops and laptops (collectively used most often by 45 percent as measured in February 2011) and other e-readers (used most often by 6% in February 2011). There was also growth in the use of tablets, which more than doubled market share between February 2011 and March 2012, but still lag other devices. Just 12 percent report using them most often.
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