“It’s not about selling your book,” Kilmer-Purcell said. “It’s about building a core group. [For me], it’s not about selling a book, it’s about making a career.”
Lyga agreed that you can’t just send people messages on MySpace to buy your book.
“I try not to do a hard sell in my profile,” he says. “It’s just another way to make an impression with your name and brand.”
Park suggests that publishers take advantage of bloggers on the networking site.
“Hit up bloggers and reviewers on MySpace,” she says. “Send out a book to them instead of just sending it out willy-nilly.”