Building Your Global Publishing Business: Keith Yatsuhashi of the U.S. Department of Commerce's Global Publishing Team on how publishers can successfully tap international revenue streams in book sales, translation and rights.
In the last couple of months, we offered two catalog shows at both the Doha [Book] Fair in early January and the Taipei Book Fair … in February. These opportunites were really low cost for publishers. It was free for a publisher to exhibit in our U.S. pavilion at Taipei, and it was $100 dollars for them to exhibit in Doha. We are focusing on publishers that wouldn't ordinarily have the means to go out into these markets, and both of these markets have a really high demand for U.S. content. ... We've already been able to [generate] a lot of sales from that, so it keeps in line with our focus on new-to-export companies, and helping them through the global downturn.