Building Your Global Publishing Business: Keith Yatsuhashi of the U.S. Department of Commerce's Global Publishing Team on how publishers can successfully tap international revenue streams in book sales, translation and rights.
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Britt Brouse
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One of the things that makes [international book sales] so attractive is that the content is unique. ... Unlike other industries, like computers, software or automotive, you're not going to find a competitor who has that same specific content anywhere else and you're not facing a direct competitor from China. If you can find a niche, then you are in a much better position to realize international sales.
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