Former Barnes & Noble executive Thomas P. Burke has joined Scholastic Corp. as senior vice president, e-commerce. In his new role, Burke will be responsible for the strategic direction and growth of Scholastic’s e-commerce operation on Scholastic.com, according to a company press release.
During his four years as executive vice president, e-commerce at Barnes & Noble, Burke orchestrated the complete redesign of BN.com and added new merchandise categories, including mp3 audiobooks and e-books, print and digital magazines, educational toys and games, and videogames. Prior to Barnes & Noble, he held several positions at the Discovery Channel, including as senior vice president, marketing & e-commerce, where he managed Discovery.com, the direct-to-consumer business and consumer products.
"We are delighted to welcome Tom to Scholastic at this dynamic time when our school book club ordering for teachers and parents continues to move from paper to online," says Judy Newman, Scholastic executive vice president and president of Scholastic Book Clubs and e-commerce. "With his extensive expertise in connection with the online customer experience, he is ideally suited to help us provide an outstanding online experience for Scholastic’s school-based distribution businesses. He will also be a key leader for Scholastic’s transition to digital distribution as we look toward a future where parents and children begin to embrace e-books in addition to print."