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This is a section from the Book Business Tech Buyer's Guide which is a publisher's reference on emerging technology in the book industry. You can find other Buyer's Guide sections here:
Digital Conversion & Workflow Services
Marketing Automation & Email Marketing
There is no longer any doubt that digital content is an absolute imperative for book publishers. With the rise of mobile devices and new digital distribution platforms like Oyster and Scribd, publishers need the digital chops required to make their books available everywhere and anywhere there readers are. Determining which digital products will best engage readers and how to get those products to market at scale remains a challenge.
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