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This is a section from the Book Business Tech Buyer's Guide which is a publisher's reference on emerging technology in the book industry. You can find other Buyer's Guide sections here:
Digital Conversion and Workflow Services
Many publishers have been working tirelessly over the past few years to build direct relationships with their readers, whether through social media campaigns, ecommerce, branded webpages, or specialized newsletters. Beyond the obvious benefits of increased online bookselling, these efforts also yield valuable data about readers' buying and reading habits and overall online behavior and interests. And that leads to more effective marketing.
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