Buyer's Guide: Marketing Automation Accelerates D2C Efforts
Tools that automate audience contact and marketing tasks can free your time to focus on your core strength: content.
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Selena Welz
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Publishers are finding they must engage directly with consumers, and fortunately they have a powerful tool for doing that: content—and lots of it. The challenge is then to provide opportunities for engagement, rise above the noise to attract the most relevant audiences, and do so efficiently.
The Powerful Lure of Content
Despite the fact that the majority of consumers have nearly unlimited access to any kind of content at any time, people have learned to navigate the online information barrage to focus only on what's truly relevant to them. To put it another way: good content is quickly becoming a valuable digital currency.
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- Companies:
- Amazon.com
- Apple
- Barnes & Noble Inc.
Selena Welz
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