Buyer's Guide: Why Ecommerce is a Strategic Imperative
Book publishers must adapt, and fast, to incorporate ecommerce at the center of their direct-to-consumer strategies.
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Selena Welz
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This article is from the Book Business Buyer's Guide which is a publisher's reference on emerging technology in the book industry. You can find other Buyer's Guide Sections here:
Ebook & App Solutions
> The Nuts & Bolts of Apps & Ebooks
> The State of Ebooks in 2014
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Selena Welz
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