Buyer's Guide: Why Ecommerce is a Strategic Imperative

Fraud management: Secure, efficient transactions are an essential part of supporting ecommerce. But fraud does happen, and becomes a larger concern as publishers scale globally. Any quality fraud management solution should address the primary targets of fraud-theft of customer information and preventing the use of unauthorized customer information in fraudulent transactions.

Digital rights management: You can lock down digital content to various levels. Most DRM tools are intended to prevent unauthorized sharing of copyrighted material, though more robust versions allow capabilities such as permission expirations.

Tracking and analytics: One great boon of ecommerce is the ability to collect data across your business, from sales to user behaviors to system performance. Most ecommerce tools include some reporting capabilities. More advanced tools will allow you to review and analyze data from multiple sources within one dashboard.
Selena Welz lives, works, and writes in the San Francisco Bay Area, focusing on technology and content marketing.

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