U.K. Indie Launches Hybrid App, Garners Industry Acclaim
Crime publisher Caffeine Nights has made its branded app a destination by focusing on content and featuring competitor titles.
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Originally a small crime and horror publisher out of Kent, England, Caffeine Nights Publishing has since evolved, developing a robust hybrid app and a dedicated reader base. Unlike most publisher-branded apps, though, the Caffeine Nights app allows users to make purchases of Caffeine Nights books as well as around 30,000 titles from other publishing houses. "We'll sell books by our rivals in order to make the app an interesting place for the readers to come," says founder Darren Laws. "If all they get is Caffeine Nights shoved down their throats, I can imagine they'd lose interest relatively quickly."
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Alex Hosenball
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