Revenue Share vs. Breakage: Calculating the Publisher's Cut in Subscription Services
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Many players in the subscription game are aggregators. Companies like Oyster and Safari create, market, and deliver subscription services that provide access to digital content from many publishers. One of the interesting aspects of the subscription marketplace is the emergence of two contrasting models that address the manner with which publishers participate in the revenue generated by such aggregation subscriptions.
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Andrew Brenneman
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