Can a New Startup Profit From Offering Free Textbooks? Flat World Knowledge Co-founder Eric Frank on his new vision of publishing.
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Flat World Knowledge is a publishing company, not an aggregator of other publishers’ titles, says Eric Frank, co-founder and chief marketing officer. “[Students and faculty] have been looking for a solution [to expensive textbooks],” Frank says. “They’re excited to see something viable.”
Frank has 11 years of experience in higher-education publishing, holding positions in sales, editorial and marketing at Thomson (now Cengage Learning) and Prentice Hall. His partner, Co-founder and CEO Jeff Shelstad, has a 20-year career in higher-ed publishing and most recently served as editorial director at Prentice Hall Business Publishing.
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