Can Schiffer's Minimum Advertised Pricing Solve Publishers', Authors' and Retailers' Woes?
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Brian Howard
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Extra: Where did you get the idea?
Schiffer: We saw that minimum advertised pricing policies are something that are very standard in other industries. And they’re actually standard in the book publishing industry in other countries, but they haven’t been adapted, to our knowledge, any time before this in the [U.S.] book publishing world.
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