Sparking the Interest of Young Readers
[In regards to Web sites,] we pursued, [for example], OlogyWorld (www.OlogyWorld.com, which was launched in June) because we knew that our obsessive young fans wanted a more frequent way to interact with their favorite author and subjects––and also because passion and community go together so naturally. Because the “Ologies” [the series of books that includes “Egyptology,” “Dragonology” and “Wizardology”] are truly a worldwide phenomenon with more than 13.7-million copies sold in 32 languages, a Web site—which reaches readers around the globe—was a natural fit. … This comprehensive site allows fans the opportunity to more deeply explore each subject. OlogyWorld.com members receive insider tips, members-only advance information on upcoming publications and special promotional opportunities. There are also online games, activities and movie clips, so visitors to OlogyWorld.com will have an interactive experience.