Cavemen, Gutenberg and the 'New' Stone Tablets
The Neanderthal man had the same reasons we do for wanting better print technology: More Neanderthals could "publish" their ideas, to make them available to others.
Initially, man could only "publish" his ideas verbally. Better printing methods—that is, the advent of cave painting as communication—enabled those who had something to say to make what they had to say available for others to read. However, cave painting was not portable, and it was "expensive."