Self-Publishing is the new market segment
Computers and content creation tools have become ever-present. Adding that factor to the viral growth of social media and the online community in general has fostered the democratization of publishing. While “vanity” books have been around for some time, there is now a “reachable” way for a self-publisher to develop content and prepare it into a form that will allow them to create a book, magazine, mobile application, video and more. Distribution for self-publishers is now available through self-promotion or the use of the growing list of production and distribution channel offerings to support these new requirements. As a result, self-publishing is one of the fastest-growing publishing segments, and is a catalyst for transformation across the publication printing industry.
New Cross-Media Content Packaging & Delivery Services
In each of these publishing disciplines, with the significantly increased adoption of mobile and tablet devices, there is requirement to support cross-media content packaging and distribution. In addition to print, cross-media often takes the form of:
- Online browser-based solutions
- Smartphone and tablet app solution development
- Combining content delivery with broad-based cross-media marketing programs
These new requirements are placing a strain on the publishers, and offer many new opportunities for companies offering publishing support services.
Workflow transformation in the publication printing segment will revolve around the ability to handle content delivery across a variety of channels and devices. Though many industry players are finding the transition challenging, the discussion around these hurdles has been extremely active and will continue at events such as ON DEMAND (June 13-14; New York, NY). The show recently shifted focus from traditional print solutions to technologies for integrating social, digital media and print platforms in monetizing and controlling content.
Channel-Agnostic, Cross-Media Content Delivery
Due to the changing market demands and the desire to reduce the time and cost of the production process, there is an increasing need for tighter integration between publishers’ content creation systems and the ultimate packaging and distribution systems that publication printing firms provide.