With the need for cross-media publishing, some magazine, newspaper and even book publishers have now implemented much more automated editorial solutions that can package and distribute content much closer to the final point of output. This has allowed them to move to a workflow that streamlines and automates their editorial process, while also offering them the opportunity of integrating with the premedia process.
Publication printing firms have historically handled premedia functions, although some publishers have brought the premedia process in-house using standard production workflow products, or have even bypassed these types of systems entirely through the use of PDF-centric solutions in conjunction with other homegrown or proprietary systems. If publication printing firms take on more of the cross-media process integration and production roles from publisher clients, premedia may move back into their sphere of responsibility and offer even more opportunities for expanded service offerings.
About the Author:
David Zwang, Principal at Zwang & Co. and Consultant to Questex Media Group for ON DEMAND, travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies.
He is currently the Chairman of the GWG (Ghent Workgroup), and sits on many national and international standards bodies. Please contact him at: email@example.com
About ON DEMAND
ON DEMAND is the leading North America-based conference and exposition dedicated to the technologies that monetize, optimize, and control content. For more than 15 years, marketing and communications professionals, operations and production managers, IT specialists, and corporate executives have gathered to see the latest solutions and better understand the convergence of communications and digital information so they can communicate effectively and economically.