Editor's Note: Cruise Altitude
Changes in publishing, seen through the lens of Tom Cruise and Katie Holmes
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Brian Howard
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The very first article I ever wrote for Book Business magazine was way back in March 2008. Seems like ancient history, doesn't it?
It was a freelance piece titled "Marketing on Cruise Control," and I had been tasked with examining the launch strategy behind notorious celeb biographer Andrew Morton's controversial "Tom Cruise: An Unauthorized Biography."
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Brian Howard
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