Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Children are pulled in many directions today; at least, their attention is. They are occupied by MP3 players, gaming systems, computers, cell phones, handheld electronic games and other digital technologies. And yes, children still play old-fashioned board games. They also attend school, compete in team sports, and participate in community and extracurricular activities. With all of these outlets occupying children’s time, how are books faring?
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Missy Smith
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