Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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With an estimated 40,000 to 60,000 new children’s titles released each year, children’s book publishers are concerned with how their books can compete for young readers’ attention with the thousands of titles already in the market, according to Ron Berry, CEO, Smart Kids Publishing Inc.
These publishers are also being challenged by a trying economy, the closing of bookstores and the increased demand for digital technology. Creativity and innovation seem to be publishers’ saving grace to keep up with these challenges and, more importantly, use them to their advantage.
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Missy Smith
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