Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Facing the Retail Giant
As consumers turn to large retail chains to purchase books, more and more independent bookstores are closing, resulting in a decline in shelf space, according to Michael Norris, senior analyst for Simba Information. “[There is] a growing number of titles being sold in non-bookstore locations such as Target and Wal-Mart, which is creating a volatile situation: Those retailers are quite available (there are more Wal-Marts in the United States than there are Barnes & Noble, Borders and Books-A-Million stores combined) and they can price books lower than anyone,” he explains.
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Missy Smith
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