Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Chris Boral, marketing director of Chronicle Books, believes that children’s book publishers face a time of selective growth, but believes there are opportunities in retail even amid bookstore closings and shelf reductions. “There have been too many books out in the market for too long,” he states. “Bringing the right books out with a specific customer in mind and with reasonable expectations will continue to be a good plan.”
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Missy Smith
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