Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Jeanne Emanuel, vice president of sales, United States and Canada, for Candlewick Press, also sees opportunity through the retail giants, even despite today’s weak economy. “This holiday season, consumers might be more likely to reach for books as gifts rather than higher-priced alternatives,” she says. “But nevertheless, the economy is most certainly keeping us on our toes.”
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Missy Smith
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