Apps Based on Children's Books Prove Fertile Marketplace
Michel Kripalani, founder and president of app developer Oceanhouse Media, on his company's partnerships with major book publishers.
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Joe Keenan
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Extra: What are the capabilities of the apps that Oceanhouse Media creates?
Kripalani: … For each Dr. Seuss e-book, we hire professional actors, record custom narration, compose a new music soundtrack, develop unique sound effects, add interactivity, perform page layout for each device and package the entire app using our proprietary children's book engine. We effectively create a new derivative copyright product. The final result is a unique, interactive software experience that extends well beyond the original book.
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- Companies:
- Apple
- Chronicle Books
- Hay House
- People:
- Michel Kripalani
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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