Apps Based on Children's Books Prove Fertile Marketplace

I believe textbooks and cookbooks also make better apps than ePub formatted files. We expect that schools will make extensive use of iPads in the future. Much of this content will be driven by apps rather than simple ePub files.

Extra: How successful have the Oceanhouse Media apps been?
Kripalani: We're a privately held company, so we don't discuss revenue. That said, our latest press release indicated that we've sold over 300,000 Dr. Seuss apps in just over seven months.

Extra: How do you see this market moving forward?
Kripalani: I believe that fantastic opportunities exist for both book publishers and app developers. I expect to hear about interesting synergistic relationships between people that have content and people that can help to bring that content to life on iPhones and iPads. The children's educational space is really going to boom on the iPad.

We're seeing tremendous growth opportunities overall. The iPad is selling at an incredible rate. Apple has released a truly magnificent product. Without a doubt, it will have a major impact on the way that content is delivered—now and in the future.