Hooked on Rapid Growth
Paucek: We’ve seen a strong need for reading programs in markets all over the world. In response, we’ve released more than a dozen “Hooked on” language titles, including “Hooked on English,” our ESL [English as a second language] product, and other international languages, such as Spanish, Portuguese, Russian, Chinese, Korean and many others.
Our “Hooked on” language products are designed for English-speaking children whose parents want to get them started on a new language. As such,
they are primarily distributed in the United States and Canada. The “Hooked on English” product line will ship
this summer and will be available all over the world.
Interestingly, we are producing a series of infomercials for “Hooked on English” … [which] will begin airing internationally in August. In Mexico, we are working with a popular local celebrity, Martha Debayle. In addition to being a TV and radio personality, Martha is also known as a parenting expert through her parenting publication and Web site, BB Mundo (BBMundo.com). BB