The Information Superhighway to Heaven
Christian publisher Barbour plans on launching an e-commerce site to facilitate a growing number of devoted book buyers.
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One of the biggest challenges Barbour and other Christian publishers are facing is the consolidation of the sales channels—the big-box mentality of larger booksellers dominating the retail market. Martins, a 19-year Barbour veteran who took over the reigns in 1999 when founder Hugh Barbour retired, says the growing market share from sales by larger-sized retailers makes it a very difficult environment for independent retailers, which has historically been the mainstay for Christian publishers.
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Peter Beisser
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