The Information Superhighway to Heaven
“That site is about selling product, but its also about community and about delivering content to members of the community,” Martins says of HumbleCreek.com.
The next step after rolling out the site is to build traffic with its current membership before attempting to drive business growth by attracting new members to the club and other clubs the publisher has in development. Barbour publishes 52 new books a year for Heartsong. According to Martins, about 95 percent of the books in that series are sold directly to the consumer.
“It’s always been a vision to duplicate that success,” he says. “It hasn’t been a big focus for us until this year. We’ve stepped it up in terms of focus. But it’s been a long-standing vision that we’ve had.”
A new Heartsong club that will specialize in Christian mystery novels is on the drawing board. The initial plan is to publish 36 titles a year starting in January 2007.
“We’re optimistic for continued growth,” he says. “We think there’s plenty of opportunity for us to grow.” BB