Wiley Merges Old and New
Christine Dunn, director of marketing, John Wiley & Sons’ professional and trade division, talks about how the 200-year-old company’s marketing efforts blend new and traditional media.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Having recently celebrated its 200th year, John Wiley & Sons Inc. is among the oldest independent publishers in the world. You don’t survive two centuries without an ability to change with the times. That, says Christine Dunn—the focus of this month’s Marketing Interview—is a core strength of Wiley’s.
0 Comments
View Comments
E
T
Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
Related Content
Comments