Wiley Merges Old and New
Christine Dunn, director of marketing, John Wiley & Sons’ professional and trade division, talks about how the 200-year-old company’s marketing efforts blend new and traditional media.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“Wiley hasn’t been around 200 years by not trying new things every now and then,” says Dunn, director of marketing for Wiley’s professional and trade division, home to such popular brands as “For Dummies,” “Frommers,” “CliffsNotes” and “Betty Crocker.” “… When you have the luxury of [working for] an organization that runs smoothly doing things it [has] always done and doing them well, it’s much easier to go out and experiment a bit, because you feel like you have a solid base from which to jump.”
0 Comments
View Comments
E
T
Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
Related Content
Comments