Chronicle Brings Its Books to Life with Promotional Video: A Q&A with Children's Books Marketing Manager Pete Bohan
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That's what Chronicle Books envisioned when it hired Nashville-based online video production company StudioNow in November 2008. The result, in the case of "Rita and Whatsit," is a minute-plus-long video, set to instrumental music, in which the pages of the book come to life through simple animation. It currently has been viewed more than 4,500 times on You Tube. Another video, to promote Chronicle's "Subway Art, 25th Anniversary Edition," by Martha Cooper and Henry Chalfant, has been viewed more than 17,000 times on You Tube. In that video, the authors discuss the origins of the project while images of subway art featured in the book are shown.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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