Chronicle Brings Its Books to Life with Promotional Video: A Q&A with Children's Books Marketing Manager Pete Bohan
Pete Bohan, Chronicle Books' children's books marketing manager, spoke with Book Business Extra about how it the publisher is utilizing this new promotional tool and why it partnered with StudioNow.
Book Business Extra: How are customers responding to these videos?
Pete Bohan: … I think we're learning as we go along, because this is really a new promotional tool for us in a lot of ways.… So as far as how our consumers are reacting to them, it's really hard to say. … We put [the videos] on our Web site, we put them up on YouTube on the Chronicle Books Channel (www.YouTube.com/user/ChronicleBooks), our publicist will blast it out to her blogger contacts, [and] we also do advertising that drives booksellers and librarians to come view the video on our site. … We [also] provide the video to our larger customers, like BarnesandNoble.com, Borders.com, Powells.com and, when possible, we get it up on Amazon. … We know that our retail customers love using them as promotional tools … and we've gotten good feedback. ... Everybody's out there making video and watching video. … So we needed to do that, too. ...