Co-publishers Steve Gillis and Dan Wickett talk about how they’re growing their small, nonprofit press into a “legitimate competitor.”

By Peter Beisser

Beyond that pragmatic concern … getting your books in the stores is tough. When we started … no one knew us from Adam. … We really had to establish ourselves and form our connections, and make everyone realize we were a legitimate competitor. We hit the ground running and let it be known that we’d be around for awhile. We showed them our list and our financial plan. I’m certainly not belittling those presses that are putting out one book a year, but that’s not what Dan and I wanted to do. …