The Corner Office: Indie Thinking Drives Dzanc Books
Co-publishers Steve Gillis and Dan Wickett talk about how they’re growing their small, nonprofit press into a “legitimate competitor.”
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Dan Wickett: … [When] we approached the distributors we [had] heard of prior to having that first book out … they said, “When you have your seventh or eighth book, we’ll begin to look at you.” It looked like we would have four years of me calling every store in the country. … We decided … to spend a little heavier than planned. Anytime we got any press, if we got a review in a place people had heard of, if we got any kind of highlights online, we would make sure the two distributors that we were most interested in got those releases. We worked with Coffee House Press. Their publicists had a lot of contacts we didn’t have …. We got a little bit more press in industry magazines. The strategy seemed to work.
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Peter Beisser
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